DLF, a prominent real estate developer, has achieved significant sales in its ultra-luxury residential project, ‘The Dahlias,’ located in Gurugram’s DLF Phase 5. Launched in October, the 17-acre development comprises 420 apartments and penthouses, each with a minimum size of 10,300 square feet. To date, DLF has sold 173 units, totaling 1.85 million square feet, for approximately ₹11,816 crore. This equates to an average price of around ₹70 crore per residence, with a per square foot rate of about ₹64,000 on saleable area and ₹1,05,000 on carpet area. The company attributes this success to strong demand from ultra-high-net-worth individuals (HNIs) both within India and among non-resident Indians (NRIs). Following the success of ‘The Camellias’ in the same area, ‘The Dahlias’ marks DLF’s second ultra-luxury offering in this locale. The company plans to invest around ₹8,000 crore over the next 4-5 years to construct this project, which will feature a built-up area of 7.4 million square feet and a saleable area of 4.5 million square feet. Initially, the project’s revenue potential was estimated at ₹26,000 crore, but this figure could exceed ₹35,000 crore as sales continue. The surge in demand for luxury homes post-pandemic has been notable, with affluent buyers seeking larger and more opulent residences. In the quarter ending December, DLF reported a 61% increase in consolidated profit, reaching ₹1,058.73 crore, driven by record sales in ‘The Dahlias.’ The company’s total income for the quarter rose to ₹1,737.47 crore from ₹1,643.51 crore in the same period the previous year. Over the first nine months of the fiscal year, net profit increased to ₹3,084.62 crore from ₹1,803.71 crore year-over-year, with total income growing to ₹5,648.12 crore from ₹4,641.64 crore. DLF continues to maintain a strong presence in the Delhi-NCR and Tamil Nadu markets, having developed over 185 real estate projects covering more than 352 million square feet. The group also has 220 million square feet of development potential across residential and commercial segments.
DLF sells 173 ultra luxury apartments for Rs 11,816 cr in Gurugram
